If you pegged the RAM 1500 as Chrysler’s most-customized vehicle of 2012, stand up and take a bow. The Chrysler Group LLC announced its most-accessorized vehicles of 2012, along with its top-selling accessories for the year.
No real suprises here:
The automotive aftermarket, specifically accessories, is a $70 billion market worldwide.
Through its Mopar service, parts, and customer-care brand, Chrysler Group LLC and Fiat S.p.A offer more than 25,000 proven, quality-tested parts and accessories in more than 130 countries. The company announced the RAM 1500 as its most accessorized vehicle and side steps and running boards as its top-selling accessories in North America for 2012.
“We continue to see a tremendous appetite for customization and personalization in the automotive market,” said Pietro Gorlier, President and CEO of Mopar. “Whether it’s performance upgrades, everyday accessories, or innovative, cutting-edge technology, customers want their vehicle to make a statement. At Mopar, we offer a full portfolio of parts and accessories that have been specifically developed and quality-tested for our vehicles.”
The following are Mopar’s most accessorized vehicles and top-selling accessories in North America for 2012:
Vehicles
Accessories
- Side Steps and Running Boards
- Jeep Wrangler Tops
- Floor Mats
- Trailer Hitches
- Bedliners and Tonneau Covers
- Suspension Upgrades
- Wheel Locks
- Splash Guards
- Electronic Vehicle Tracking System (EVTS)
- Remote Start
Mopar also announced its most accessorized vehicles and top-selling accessories in its global regions.
Europe, Middle East and Africa
Vehicles
- Jeep Wrangler
- Jeep Grand Cherokee
- Fiat 500/500L
- Fiat Panda
- Fiat Freemont
Accessories
- Tom Tom Blue&Me
- Tow Bars
- Alloy Wheels
- Parking Sensor
- Floor Mats
- Side Steps
- Mirror Covers
- Apple USB Connection for Blue&Me version
- Boot Organizer
- Sport Rear Diffusers
Asia Pacific
Vehicles
- Jeep Wrangler
- Jeep Grand Cherokee
- Fiat 500
- Jeep Compass
- Jeep Patriot
Accessories
- Radios
- Side Steps and Running Boards
- Back-up Cameras
- Door-sill Guards
- Bumpers and Winch Kits
- Floor Mats
- Grilles
- Décor Kits
- Splash Guards
- Roof Racks
Latin America
Vehicles
- Fiat Uno
- Fiat Palio
- Jeep Wrangler
- Jeep Grand Cherokee
- Fiat 500
Accessories
- Alarms
- Floor Mats
- Skid Plates
- Alloy Wheels
- Wheel Locks
- Tonneau Covers
- Décor Kits
- Safety Kits
- Speakers
- Bedliners
Press release courtesy of Chrysler Group LLC.
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