Las Vegas, Nevada – They say that the only thing constant is change. And to the manufacturers within SEMA, that change manifests itself in innovation.
That’s why one the first official events within the SEMA Show (which takes place before the show is even technically open) is the aptly-named SEMA Kickoff Breakfast. And the highlight of that breakfast is the announcements of all the New Product Award winners for the year.
…And the crop of 2024 winners certainly didn’t disappoint. Check out the finalists and winners below, and we’ll have more new product features coming in the days and weeks ahead.
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2024 SEMA New Product Award Winners
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BEST ENGINEERING NEW PRODUCT
- Winner: Dakota Digital, Velocity Commander Cruise Control
- Finalists: Suspension Direct, E-LINK Electronic Sway Bar Links & ProCharger, GM LT Engine Air to Water Intercooler Integrated Intake Manifold
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BEST NEW EXTERIOR ACCESSORY PRODUCT
- Winner: CURT, Helux 5th Wheel Pin Box
- Finalists: Boundry, TrailBreaker Truck Bed Rack System & Arma-Lock
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BEST NEW INTERIOR ACCESSORY PRODUCT
- Winner: Speed Dawg Shift Knobs, Dodge Durango Dual Stripes Shift Knob and Automatic Dial Selector Shift Knob Adapter Set
- Finalists: Dakota Digital, GRFX-3100 Universal Competition Gauge System & TanLink Tech, WOLFBOX X5 3-Channel Dash Cam
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BEST NEW MERCHANDISING DISPLAY
- Winner: Oracle, Interactive Modular P.O.P. Showroom Display System
- Finalists: Warn Truck Winch Display & Warn Factor 55 Truck Hardware Display
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BEST NEW MOBILE ELECTRONICS PRODUCT
- Winner: Custom Autosound, USA-850
- Finalists: Cerebrum Intelligent Tire Technology, Tire & Vehicle Load Monitoring System & Auto Meter, Guardian 360 Digital Dash Cam
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BEST NEW OFF-ROAD/4-WHEEL DRIVE PRODUCT
- Winner: Warn, ZEON XD 14-S Winch
- Finalists: SeaSucker, Paper Towel Holder & Apex Chassis Toyota Tacoma Extreme Duty Tie Rod Assembly
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BEST NEW PACKAGING DESIGN
- Winner: Cobra TrailBlazer 500 GMRS Two-Way Radio
- Finalists: Gearwrench, Professional Bi-Directional Diagnostic Scan Tool & Type S UltraBright Switch
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BEST NEW PERFORMANCE (RACING) PRODUCT
- Winner: JE Pistons, Patented Dual Gas Ports
- Finalists: ididit, Universal Pro-Fab Racing Steering Column & Optima Batteries, ORANGETOP H6 Lithium Auto Battery
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BEST NEW PERFORMANCE (STREET) PRODUCT
- Winner: Milltek, Forge Motorsport E-DV
- Finalists: Dinan, S58 PCU & Pacific Performance Engineering GM 3.0L Duramax LM2, LZ0 Crankcase Ventilation Oil/Water Separation Kit
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BEST NEW POWERSPORTS PRODUCT
- Winner: Dakota Digital, MLX-5000 Universal Motorcycle Gauge System
- Finalists: Wilwood, Front NDPR Brake Kit for Polaris Pro R & Caliber, Rover 360 Dollies
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BEST NEW STREET ROD/CUSTOM CAR PRODUCT
- Winner: Malwood USA, Bolt-In Under-Dash Hydraulic Clutch & Pedal System C1 Corvette
- Finalists: Holley, Tap Shift Switch Module & Vintage Air, Gen 5 Magnum Builder Series Plenum Assortment Kit
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BEST NEW TIRE AND RELATED PRODUCT
- Winner: Hoosier Tire, TrackAttack Pro
- Finalists: Kumho Tire, Solus 4S HA32 & JK Tyre #1
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BEST NEW TOOLS AND EQUIPMENT PRODUCT
- Winner: RoadTek, GarageMax 3T Long Reach Electric Floor Jack (ROADTEK)
- Finalists: Eddie Motorsports, Slimline Billet Jack & Hunter Engineering, Hunter University
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BEST NEW VAN/PICKUP/SPORT UTILITY PRODUCT
- Winner: Titan Fuel Tanks, Gen 7 2017+ Ford Crew Cab, Short Bed Power Stroke Diesel XXL Fuel Tank
- Finalists: Tmat Products, Truck Bed Organization Kit & REDARC, Manager Alpha
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BEST NEW WHEEL AND RELATED PRODUCT
- Winner: Ford Performance Parts, 2024+ Mustang R1 Wheel Kit -Bright Machined Matte Black DecoTech
- Finalists: The Wheel Group, Ridler 681GGP & Mickey Thompson, MT Open 5
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BEST NEW COLLISION REPAIR & REFINISH PRODUCT
- Winner: I-CAR, I-CAR Academy
- Finalists: Sagola, SagolaSPRAY & I-CAR, RTS App
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BEST NEW ELECTRIC VEHICLE PRODUCT
- Winner: Formosa EV, Formosa VCU
- Finalists: Papp Plastics & Distributing, RGB LED Back Lit Trim & Dakota Digital, AEM EV Bridge Interface Module
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